Thirty years after they first worked together at Magnum Gaskets, Arnie Fox and Steve Durning have formed a new marketing services firm.
The Chicago-based company, Gain Aftermarket, offers contract marketing talent to the automotive industry as a low-cost alternative to hiring a permanent marketing staff.
“From my experience in automotive marketing management, I know that extra talent is often needed for specific purposes, such as new product development and launches, market analyses, e-cataloging, major trade shows, etc.” said Fox. “Budget and headcount limitations often prevent adding the experienced permanent hires that could optimize these events, but Gain Aftermarket offers a viable alternative.”
Starting his career as a mechanical engineer in product testing and development gradually moving into marketing research, Fox brings over 30 years of experience in the North American aftermarket.
Durning has served the advertising and public relations needs of automotive businesses for more than three decades.
“I have often seen clients needing more than just an ad or a website,” said Durning. “Arnie brings expertise to the core areas that really grow a business. That’s why I saw a great opportunity in combining our efforts.”