By Susan Hitchon There’s no question that loyal clients are highly coveted in any industry. Under stable or normal market conditions, almost any business owner would agree that client loyalty needs to be at the top of the priority…
By Allan Janssen There are plenty of ways to lose money in a repair shop. Avoiding the pitfalls in the bays, the manager’s office and at the front counter is what defines success in this business. When it comes to…
How to create real loyalty with your ASP clients.
Some of the most common ways service advisors sabotage their own performance.
By Peter Bulmer We conducted a straw poll recently to find out what lessons people are taking away from the extraordinary circumstances we’re all facing this year. I’ve learned… …to maintain a wide array of services…
As motor oil grades and specifications develop and vehicle technology evolves, auto repair shops must have several different grades of oil on hand where only a couple would have sufficed in the past. With this in mind, and combined with the…
Dana Aftermarket has developed a series of instructional videos to help automotive professionals get the most out of its industry-leading e-commerce platform. The site also features an extensive literature library that provides in-depth product attribute information. “For those new to…
Attracting young shoppers is one of the keys to modern retailing.
Automotive retailers that are not tied to dealerships have a built-in advantage when it comes to attracting younger customers. Repeated surveys have shown that millennials – those born between 1981 and 2000 – are less suspicious of smaller shops than…
Wakefield Canada, makers and marketers of Castrol-branded products, has launched an exclusive tool to help repair shops manage their inventory of motor oil based on the specific vehicles in their local trading area. “Oil Genius” recommends the best products for…
You-Tubers and Instagrammers can make a living reviewing products and services. Their channels have become marketing alternatives for manufacturers who want to introduce a new product to a niche group. As an example of how these e-spokespeople can influence the…
There are ways to use the principles of games to motivate your staff and customers… but use these strategies carefully!