.png)
Commentary: Fishing for profits? Don’t neglect your marketing!
By Zara Wishloff
The extreme changes in the market are putting a spotlight on business philosophy.
I have witnessed companies embrace marketing…
Tech shortage continues to worsen: new study
The U.S. will be short approximately 642,000 automotive, diesel, and collision technicians by 2024 if current trends hold, according to…
Covid 19: Just the latest challenge
By Bob Greenwood
Everyone is aware that vehicle technology and business trends are moving forward at a constant pace. Things are…
New study offers tips for attracting tomorrow’s buyers
Automotive retailers that are not tied to dealerships have a built-in advantage when it comes to attracting younger customers.
Repeated surveys…
Audi tops J.D. Power consumer satisfaction study
The latest survey by J.D. Power & Associates finds customer satisfaction is up at Canadian dealership service departments.
Audi dealerships topped…
-
Covid-19: Just the latest challenge
By Bob Greenwood Everyone is aware that vehicle technology and business trends are moving forward at a constant pace. Things →
By the Numbers: Aging technicians
11.8 years Average age of U.S. cars and light trucks on the road in 2019. IHS Markit 9.71 years Average →
New study offers tips for attracting tomorrow’s buyers
Automotive retailers that are not tied to dealerships have a built-in advantage when it comes to attracting younger customers. Repeated s →
Greenwood: How do you measure success?
Here’s a useful exercise. If you normally refer to our industry as a “trade,” try replacing that word with “profession.” Not once →-
Why all the fuss about tiered labour rates?
By Bob Greenwood, AMAM A lot of repair shops still use a single catch-all labour rate. Jobbers who are watching the industry clos →
Off the Shelf: It’s All in the Detailing
Off the Shelf By Susan Hitchon Spending a few days a month with manufacturers’ sales representatives is a time commitmen →
By the Numbers: Why increased customer retention is such a good thing
5% The percentage increase in customer retention rate that will yield a 25%-100% increase in profits. Frederic →
Working with… animals?
Cam Young of Cam’s Auto Service in Toronto said a 1999 Malibu that limped into the shop had suddenly started shifting hard and the →
-
Commentary: Fishing for profits? Don’t neglect your marketing!
By Zara Wishloff The extreme changes in the market are putting a spotlight on business philosophy. I have witnessed companies →
Commentary: Should techs HAVE to be certified?
By Allan Haberman It’s hard to believe that some provinces still do not require automotive service technicians to be certif →-
It’s award season: Here’s to your jobber!
By Allan Janssen Every great business needs great suppliers. Without the products, services, and training they offer, most ent →
Commentary: A new kind of TRUST
By Tracy Carnahan For many shop owners, the coronavirus pandemic has been an all-consuming challenge. Like many people, I →
Knowledge CentresNews & FeaturesAdvancing Vehicle Technology: Friend or foe?
In this, the final article in a seven-part series sponsored by Chevron, reporter Jacob Stoller looks at how shop owners should view the disruptive technology on the horizon of the automotive industry. The short answer is it’s not all that bad! By Jacob Stoller…NewsWix launches online resource for technicians, shop owners
WIX Filters, a member of the Mann+Hummel Group, has launched an online resource for technicians and shop owners The WIX eLearning Center, designed to provide curriculum specific to the world of filtration, was launched in June. The free online…FeaturesAcquiring know-how in the virtual world
In the third of a series of articles sponsored by Chevron, reporter Jacob Stoller looks at the technology used to power realistic gaming environments… and when it might be coming to the automotive repair shop. By Jacob Stoller Picture this…NewsNew study offers tips for attracting tomorrow’s buyers
Attracting young shoppers is one of the keys to modern retailing.FeaturesReport finds driver confusion over vehicle data
Nearly three-quarters of Canadian consumers believe they should own the data their vehicles produce, according to a survey commissioned by the Automotive Industries Association of Canada (AIA). Some 74% of 2,061 survey respondents believe they’re the rightful owners of…NewsCommentary: Fishing for profits? Don’t neglect your marketing!
If marketing brings results, the suspension of marketing must surely bring penalties.FeaturesAlliance wraps up virtual Sales and Marketing Forum today
The Aftermarket Auto Parts Alliance, Inc., will wrap up its annual Sales and Marketing Forum this afternoon with a virtual happy hour. The event drew a record audience when it kicked off on Wednesday morning, with hundreds of…
ASW Conversations: Cam Young on the impact of the pandemic
ASW Conversations: Nhu Nguyen on the road to Porsche
