Auto Service World
News   September 13, 2021   by Adam Malik

In memoriam: Bob Greenwood, 71


A leader of the automotive aftermarket and a dear friend to many has died.

Bob Greenwood died of a heart attack on Sept. 9 in Surrey, B.C., industry sources have confirmed.

He was the president and CEO of the Automotive Aftermarket E-Learning Centre since July 1998, according to his LinkedIn Profile. He has been a coach to countless automotive repair shops and a management consultant to jobbers across the country. He was a highly sought-after speaker at conferences, with his rooms always filled with aftermarket professionals eager to learn. He spoke in a way that captivated his audience and kept them engaged.

Greenwood has also been a long-time respected columnist for CARS and Jobber News magazines. He hosted three seasons of Greenwood’s Garage for AutoServiceWorld, the online portal for the magazines.

His loss has hit the industry hard. AutoServiceWorld has reached out to a number of people across the industry to share their thoughts and memories of Bob. We will compile them for tomorrow.

If there is anything you’d like to share about Greenwood — a funny story, a lasting memory, an impression he left or a comment about his legacy — please email adam@turnkey.media or leave a comment below and we will try to include it in tomorrow’s compilation.

And, of course, as more news about Bob’s sudden passing becomes available, we will share it with you.


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2 Comments » for In memoriam: Bob Greenwood, 71
  1. Bill Nalu says:

    “Numbers Don’t Lie”- while that phrase may have been first penned by Max Holloway, it was Bob who made it mean something inside our shops and in my head.

    Bob had this amazing ability in breaking down complicated concepts into bite sized pieces and that is why he would fill rooms to capacity over his many years of service.

    …and just as gifted as he was in teaching why numbers matter, he was brilliant in describing what it would take to move this industry from occupation to profession.

    A profession- one that takes decades of hard work and dedication to get there, and one that remembers you for decades to come, for your love and dedication to it.

    That is who we’ve lost this week.

  2. I took Bob’s 3 day course many times to get it right. He was a true inspiration to me and my business. The math does not lie was one of his teaching’s. Our success would not have taken place without Bob’s teaching. We will miss him dearly. My condolences to Bob’s family.

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