New VP at OK Tire

OK Tire announced the appointment of Phil Diogenes as vice president of business development.

Calling him “a highly respected industry leader,” the announcement from the company noted that Diogenes’ experience includes business development, sales leadership, and customer engagement, having held senior executive roles across Canada’s tire sector.

“Known for his ability to build high-impact partnerships and drive measurable results, he also contributes to broader industry advancement through his role on the board of the Tire and Rubber Association of Canada (TRAC),” it said.

In his new role, the company said Diogenes will lead strategic growth initiatives, focusing on expanding partnerships, unlocking new revenue opportunities and enhancing value for dealers and customers. “Phil’s appointment is a key step forward in our OK Tire 2.0 vision,” said Brian Mielko, president and CEO of OK Tire. “As we continue to scale the business, strengthen our supply chain through our integration with Groupe Touchette, and deepen our partnerships across the industry, we need leaders who can turn strategy into action. Phil brings the commercial mindset, industry credibility, and collaborative approach that will help accelerate our growth and deliver even greater value to our dealers and customers.”