Tim Stone joins NRS Brakes as executive advisor

NRS Brakes has appointed aftermarket veteran Tim Stone as executive advisor to support the company’s North American aftermarket strategy, distribution development and channel partnerships.

According to the company, Stone previously served as president and CEO of Performance Automotive before the business was acquired by Auto-Wares in 2012. He then spent 13 years with Auto-Wares and also served for seven years on the AAPA/Alliance product committee.

NRS said Stone will work directly with CEO Montu Khokhar and the leadership team on distribution growth, market education and channel development initiatives.

“Tim understands something that is extremely important to us: the traditional aftermarket can win with technology,” said Khokhar.

The company said Stone’s appointment supports efforts to expand awareness and distribution of its galvanized brake pad technology, which uses a patented mechanical retention system designed to secure friction material to the backing plate.

“The opportunity is bigger than selling another brake pad,” said Stone. “It is about giving the traditional aftermarket a differentiated product that distributors can stand behind, technicians can understand and customers can recognize as something genuinely different.”