Customer relationship management starts and ends with effective communication, management consultant Bob Greenwood says in his latest Greenwood’s Garage video. It’s an enormous topic affecting all businesses.
“It is important to acknowledge that your business is built on relationships,” he says. “We’re in the people business. And the relationship starts the minute people walk in the door.”
Greenwood offers the basics of modern CRM in the latest episode of Greenwood’s Garage. Check it out, exclusively on Auto Service World.
Missed an episode? Click HERE for the full Greenwood’s Garage series.
Auto Value: Service is the Difference. We Get It!®
Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.
Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.
Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.
Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.