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Consumer trends

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Light vehicle sales likely to increase 10% in 2021, study finds
January 15, 2021 by Christine Hogg

TrueCar, Inc. projects 16 million new light vehicle sales for 2021, an increase of 10 per cent from the previous year. Retail sales are expected to reach 13.9 million, representing an increase of 9.6 per cent from 2020. “The year

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Canadian wholesale vehicle sales drop sixth week in a row
November 25, 2020 by Christine Hogg

  In their latest weekly COVID-19 weekly market report, Canadian Black Book reports that Canadian wholesale vehicle prices for cars and trucks declined for the sixth week in a row. As of midnight, Monday November 23, in Ontario both Toronto

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Canadian wholesale vehicle prices drop fifth week in a row
November 18, 2020 by Christine Hogg

In their latest weekly COVID-19 weekly market report, Canadian Black Book reports that last week, Canadian wholesale vehicle prices for cars and trucks declined for the fifth week in a row. These price adjustments are smaller than what would be expected for

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Deloitte’s latest report highlights what Millennials look for in the buying journey
November 12, 2020 by Christine Hogg

Social distancing and health and safety concerns accelerated by COVID-19 have altered the customer journey, shaping new trends in consumer behavior, and accelerating the digitalization of industries. For the automotive industry, with rising affordability concerns, the pandemic has further extended

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Ontario vehicle dealers not optimistic about long-term
October 5, 2020 by Allan Janssen

A recent survey by the Ontario Motor Vehicle Industry council (OMVIC) finds that dealer principals and vehicle salespeople are leery of the long-term economic outlook for the province, given ongoing pandemic restrictions. The survey, the council’s second since the outbreak

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Canadian tipping point for EV adoption: gas at $2.45 a liter
September 29, 2020 by Allan Janssen

A new report from Deloitte suggests more than 50% of Canadians will embrace electric vehicles if gasoline prices rise above $2.45 a liter. The North American edition of its Global Automotive Consumer Study offers a wealth of insights about Canadian,

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New study offers tips for attracting tomorrow’s buyers
September 15, 2020 by Allan Janssen

Attracting young shoppers is one of the keys to modern retailing.

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Audi tops J.D. Power consumer satisfaction study
September 14, 2020 by Allan Janssen

The latest survey by J.D. Power & Associates finds customer satisfaction is up at Canadian dealership service departments. Audi dealerships topped the annual ranking of consumer satisfaction, earning 833 points in a 1,000-point scale. Other dealerships above the average industry

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Tight supply, strong demand, for used vehicles: Cdn Black Book
September 4, 2020 by Allan Janssen

Canadian Black Book says used-vehicle supply levels remain tight. The average days to turn for used-car inventory stands at 47 days, which is much lower than typical levels. The situation is a concern, according to Canadian Black Book, because the demand

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Canadian spending more, but still cautious
August 20, 2020 by Allan Janssen

Canadian optimism has remained steady during COVID-19, with most Canadians uncertain about an economic recovery, according to a report from McKinsey & Company. Canadian consumers are uncertain about the economy and the duration of the COVID-19 crisis. Though more consumers

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Research reveals affordability of gas around the world
August 14, 2020 by Allan Janssen

A Polish research company has pegged gasoline prices to wages across North and South America, determining that Canadians can purchase about 3,179 litres of gasoline with the average monthly salary – estimated to be CDN $3,665. Across the Americas, that

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Average age of U.S. vehicles hits 11.9 years
July 31, 2020 by Allan Janssen

New research from IHS Markit shows that the average age of light vehicles in operation in the U.S. has risen to 11.9 years — about a month older than it was in 2019. The data analysts at IHS Markit say