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Consumer trends

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What’s driving aftermarket parts sales
July 22, 2021 by Adam Malik

The aftermarket is seeing a boosted bottom line, according to market research. That’s thanks to a lack of new cars available to be sold, leaving consumers to either hang on to their older vehicles or opt to buy a used

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The demographic most likely in need of vehicle servicing
July 21, 2021 by Adam Malik

The young and male demographic tends to drive farther and spend more time behind the wheel, according to telematics data. This suggests that customers in need of vehicle servicing and repair may tend to skew towards younger men. Driving 2021

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How high specialty equipment sales rose last year
July 20, 2021 by Adam Malik

It was a record-breaking year for specialty equipment sales in 2020 — and all signs are pointing to an even better 2021 and beyond. The Specialty Equipment Market Association (SEMA) reported that, despite COVID-19 creating a roller coaster of a

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Where are all of Canada’s used cars going?
July 19, 2021 by Adam Malik

There’s a significant imbalance in the number of cars going from Canada to the United States compared to the other way around, according to recent analysis. DesRosiers Automotive Consultants observed July 14 that with the Canadian dollar notably weaker compared

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Light vehicle sales likely to increase 10% in 2021, study finds
January 15, 2021 by Christine Hogg

TrueCar, Inc. projects 16 million new light vehicle sales for 2021, an increase of 10 per cent from the previous year. Retail sales are expected to reach 13.9 million, representing an increase of 9.6 per cent from 2020. “The year

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Canadian wholesale vehicle sales drop sixth week in a row
November 25, 2020 by Christine Hogg

  In their latest weekly COVID-19 weekly market report, Canadian Black Book reports that Canadian wholesale vehicle prices for cars and trucks declined for the sixth week in a row. As of midnight, Monday November 23, in Ontario both Toronto

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Canadian wholesale vehicle prices drop fifth week in a row
November 18, 2020 by Christine Hogg

In their latest weekly COVID-19 weekly market report, Canadian Black Book reports that last week, Canadian wholesale vehicle prices for cars and trucks declined for the fifth week in a row. These price adjustments are smaller than what would be expected for

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Deloitte’s latest report highlights what Millennials look for in the buying journey
November 12, 2020 by Christine Hogg

Social distancing and health and safety concerns accelerated by COVID-19 have altered the customer journey, shaping new trends in consumer behavior, and accelerating the digitalization of industries. For the automotive industry, with rising affordability concerns, the pandemic has further extended

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Ontario vehicle dealers not optimistic about long-term
October 5, 2020 by Allan Janssen

A recent survey by the Ontario Motor Vehicle Industry council (OMVIC) finds that dealer principals and vehicle salespeople are leery of the long-term economic outlook for the province, given ongoing pandemic restrictions. The survey, the council’s second since the outbreak

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Canadian tipping point for EV adoption: gas at $2.45 a liter
September 29, 2020 by Allan Janssen

A new report from Deloitte suggests more than 50% of Canadians will embrace electric vehicles if gasoline prices rise above $2.45 a liter. The North American edition of its Global Automotive Consumer Study offers a wealth of insights about Canadian,

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New study offers tips for attracting tomorrow’s buyers
September 15, 2020 by Allan Janssen

Attracting young shoppers is one of the keys to modern retailing.

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Audi tops J.D. Power consumer satisfaction study
September 14, 2020 by Allan Janssen

The latest survey by J.D. Power & Associates finds customer satisfaction is up at Canadian dealership service departments. Audi dealerships topped the annual ranking of consumer satisfaction, earning 833 points in a 1,000-point scale. Other dealerships above the average industry