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Consumer trends

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Ontario vehicle dealers not optimistic about long-term
October 5, 2020 by Allan Janssen

A recent survey by the Ontario Motor Vehicle Industry council (OMVIC) finds that dealer principals and vehicle salespeople are leery of the long-term economic outlook for the province, given ongoing pandemic restrictions. The survey, the council’s second since the outbreak

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Canadian tipping point for EV adoption: gas at $2.45 a liter
September 29, 2020 by Allan Janssen

A new report from Deloitte suggests more than 50% of Canadians will embrace electric vehicles if gasoline prices rise above $2.45 a liter. The North American edition of its Global Automotive Consumer Study offers a wealth of insights about Canadian,

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New study offers tips for attracting tomorrow’s buyers
September 15, 2020 by Allan Janssen

Attracting young shoppers is one of the keys to modern retailing.

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Audi tops J.D. Power consumer satisfaction study
September 14, 2020 by Allan Janssen

The latest survey by J.D. Power & Associates finds customer satisfaction is up at Canadian dealership service departments. Audi dealerships topped the annual ranking of consumer satisfaction, earning 833 points in a 1,000-point scale. Other dealerships above the average industry

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Tight supply, strong demand, for used vehicles: Cdn Black Book
September 4, 2020 by Allan Janssen

Canadian Black Book says used-vehicle supply levels remain tight. The average days to turn for used-car inventory stands at 47 days, which is much lower than typical levels. The situation is a concern, according to Canadian Black Book, because the demand

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Canadian spending more, but still cautious
August 20, 2020 by Allan Janssen

Canadian optimism has remained steady during COVID-19, with most Canadians uncertain about an economic recovery, according to a report from McKinsey & Company. Canadian consumers are uncertain about the economy and the duration of the COVID-19 crisis. Though more consumers

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Research reveals affordability of gas around the world
August 14, 2020 by Allan Janssen

A Polish research company has pegged gasoline prices to wages across North and South America, determining that Canadians can purchase about 3,179 litres of gasoline with the average monthly salary – estimated to be CDN $3,665. Across the Americas, that

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Average age of U.S. vehicles hits 11.9 years
July 31, 2020 by Allan Janssen

New research from IHS Markit shows that the average age of light vehicles in operation in the U.S. has risen to 11.9 years — about a month older than it was in 2019. The data analysts at IHS Markit say

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Q2 sees increase in delayed maintenance: IMR
June 23, 2020 by Allan Janssen

The coronavirus pandemic seems to have interrupted a trend toward more timely vehicle maintenance in the United States. According to Illinois-based data company IMR Inc., 20.1% of those surveyed postponed needed vehicle service in Q2 of 2020. It’s the first

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Marketing primer: How to attract new customers
June 18, 2020 by Allan Janssen

All of your good qualities will go unnoticed until people are coming through the doors to check you out.

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Search terms for common DIY jobs exploding, U.K. research finds
June 8, 2020 by Allan Janssen

Research in the United Kingdom shows how car maintenance search queries have increased significantly since lockdown restrictions began. Using Google search trend data, U.K. car rental company AMT found that web searches on how to tackle issues with car brakes,

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Sirius XM Canada partners with Car Media 2.0
May 29, 2020 by Allan Janssen

SiriusXM and Car Media 2.0 have partnered up for the first time to ensure SiriusXM radios are activated by Car Media 2.0 representatives at participating dealerships across the country, providing additional value for pre-owned car buyers. Car Media 2.0 offers