Auto Service World
News   August 14, 2019   by Renee Montague

Automotive industry veteran launches new sales agency

Siegried Tigges, S.A.T. Sales

After 40 years with the Hella KGaA Hueck & Co. in a variety of key marketing and sales roles, Siggi Tigges has launched a new sales agency called S.A.T. Sales and Consulting LLC. 

Tigges served the last 28 years with the Hella organization in several executive capacities, including vice president, Canadian aftermarket sales, mining, and heavy duty U.S.; vice president of Canadian sales – aftermarket, special OE, mining; national sales manager Canada; and director of product development and marketing for North America.

The first client for the new sales agency is SPEED Autoteile, a family owned and operated parts supplier. 

“I am very excited to have the opportunity to start S.A.T. Sales and Consulting and even more so to provide our sales and marketing services to SPEED Autoteile. This is an outstanding organization with an award-winning portfolio of high quality import automotive replacement parts. I look forward to working with them to expand their reach and success in North America,” said Tigges.


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