ZF Aftermarket says its campaign to have customers share pictures on social media of them using ZF products has grown in unexpected ways.
Apparently, purchasers of their automotive replacement parts include a significant number of non-professionals.
The company’s #ItsAboutThePart campaign has drawn the attention of a diverse audience in the weeks it has been live.
Expecting to see plenty of pictures of automotive technicians as well as all the people who handle the part along the way, ZF was surprised to see submissions from a very diverse group of people, including children who help their parents in shops, fellow businesses, and automotive enthusiasts.
ZF Aftermarket is still accepting submissions to complete a mosaic wall of pictures that will be displayed at the annual Automotive Aftermarket Parts Exhibition (AAPEX). The company is rewarding participants with prizes of Yeti tumblers and coolers.
Entries can continue to be submitted through Instagram or www.itsaboutthepart.com.
ZF is a global leader in driveline and chassis technology as well as active and passive safety technology. The company has a global workforce of 146,000 with approximately 230 locations in some 40 countries. In 2017, ZF achieved sales of €36.4 billion and as such, is one of the largest automotive suppliers worldwide.