Auto Service World
News   July 11, 2022   by Adam Malik

Halfway through the Federated 50/50 Challenge

The Federated 50/50 Challenge promotion is past the halfway mark. There’s still time for ASE-certified technicians and parts specialists to enter for a chance to win.

To celebrate ASE’s 50th anniversary in 2022, Federated is holding the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals. Every week until mid-December, Federated will award $50 per week each to one ASE-certified parts specialist and one ASE-certified technician. Furthermore, the company will also award $500 each to an ASE-certified parts specialist and an ASE-certified technician during weeks 51 and 52 of the promotion.

To be eligible for the challenge, service technicians and parts specialists must be ASE certified. Eligible participants can visit to enter.

“We want to thank all the ASE-certified automotive service professionals and parts specialists who have entered the Federated 50/50 Challenge and we encourage those who have not yet signed up to enter,” said Phil Moore, senior vice president of Federated Auto Parts. “We have already awarded over 50 prizes and with six months to go, there are 50 more weekly prizes to be awarded, including four $500 bonus prizes at the end of the program.”

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