Michelin Helps Drivers Prepare for Winter's Toughest Road Conditions

Whether you’re headed to the ski slopes or off to visit family and friends during the Holiday Season, winter driving in Canada can be dangerous. Committed to helping drivers face winter conditions, Michelin introduces its latest version of the online Winter Driving Academy, a reference site created by Canadian experts to enable the country’s drivers to arrive at their destinations safely.

With a brand new modern look, the Michelin Winter Academy offers dynamic and interactive multimedia content. Visitors will be able to hone their driving skills in difficult weather conditions while receiving tips from Carl Nadeau, professional race car driver and a master of winter driving. They’ll also learn more about some of the most difficult driving manoeuvres in winter – sudden stops, braking on icy roads, obstacle avoidance, and regaining control of a vehicle while skidding on snow.

“We are very pleased to unveil the new version of Michelin’s Winter Driving Academy, an entertaining and easy-to-use online platform,” said Cécile D’Ittièle, winter category manager of Michelin. “Safety is our guiding principle at Michelin, and the Academy helps Canadian drivers prepare for the onset of winter.”

Professional driver Carl Nadeau’s video clips offer simple, effective advice on how to see more clearly, even in a storm. “We all know driving on an icy or snowy road can be a source of stress. With the online Winter Driving Academy, Canadians now have access to simple tips so that they can take the wheel with confidence, regardless of what the weather has in store,” added Mr. Nadeau.

Here are just a few of the tips offered by the online Winter Driving Academy to help you adapt to Canadian roads from coast to coast this winter:

Having four winter tires improves braking distance, road adherence and performance.
Winter tires are essential when the temperature falls below 7°C, even if the roads are dry.
Tire pressure decreases as the temperature drops. It’s important to check it at least once a month.

If the vehicle in front of you loses control, don’t stare at it, brake in straight line as much as possible and then try to steer to avoid an accident. Don’t look at the vehicle in trouble; look for a place to steer your own vehicle.