Cardone has awarded $5,000 to a freelance videographer from Henrico, Virginia for a video he produced featuring the installation of an under-the-hood or under-the-car part.
It was the culmination of Cardone’s “installation video competition,” which attracted a great number of videos submitted by shops and individuals.
Simon Rivera won the grand prize for a video he made with a DIY friend, Armstrong Ran.
The video was selected based on public votes as well as video plays and finishes. The contest videos received nearly 7,000 votes, as well as nearly 8,000 video plays, which contributed to each entrant’s total points
“With three tech video contests under our belt we really have been impressed with the creativity and effort put forth by all of our entrants,” said Cardone’s executive vice president of marketing and customer experience, Stephen Sigg. “We plan to continue running the contest as it has been a great way to highlight the knowledge that exists in the automotive aftermarket, while having some fun along the way.”
All the submitted videos are still viewable on the contest site videocontest.cardone.com.
Cardone also plans to showcase the automotive knowledge and expertise of the entrants with the rest of the aftermarket through the company’s YouTube channel.