Selfies will serve as entry forms for Centric Parts’s new promotion built around two of its newest and most advanced brake products, GCX Brake Rotors and PQ PRO Brake Pads.
Entitled, ‘Ultimate Summer Getaway,’ the promotion runs through Sept. 30. It is designed to generate excitement around the GCX and PQ PRO brands, and encourage professional technicians to recommend GCX Brake Rotors and PQ PRO Brake Pads to their service customers as the ultimate braking solution.
Technicians will automatically get a free 100% Poly T-shirt with their enrollment (one per customer) and an opportunity to win valuable grand prizes with every GCX Rotor or PQ PRO Brake Pad set they install. Technician must take a selfie with each installation and send it in to Centric Parts. Every selfie is an automatic entry, and there’s no limit on the number of entries.
The promotion features a wide range of prizes. The grand prize has a value of $5,000 and includes a choice of Great Outdoors Experience, Gourmet BBQ Experience, or Adventure Experience. There are 10 secondary prizes, featuring Yeti Coolers valued at $300 each and 100 third prizes of $50 Visa gift cards. The free T-shirts and grand prize entries are only available to professional technicians.
“The primary objective of the promotion is to expand the awareness of our innovative, best-in-category products and create engagement with our professional technician customers,” said Ken Selinger, vice president of product management.
“GCX Brake Rotors are vehicle-specific and engineered to match OE performance and provide superior protection from rusting and corrosion, while our PQ PRO Brake Pads deliver full stopping power smoothly and quietly without the need for pad bed-in. We feel that this exceptional combination gives today’s professional technicians the ideal brake service advantage.”
According to Jayme Farina, vice president of sales, “We want to bring in new customers and build more sales with our advanced new GCX Rotors and PQ PRO Brake Pads, so we’ve created an exciting and fun promotion for professional technicians that features a free T-shirt and chances to win exciting prizes every time they install GCX Rotors or PQ PRO Brake Pads on customers vehicles.”
Centric Parts is a division of APC Automotive Technologies, and a leading manufacturer and supplier of aftermarket brake and chassis components and systems in North America.