Bonus winners of a summer promotion between Federal-Mogul Motorparts’s Wagner Brake brand and Auto Value will be announced at AAPEX.
The “Stay Cool with Wagner” promo ran from May 7-July 31. Repair shop owners who purchased Wagner Brake products from Auto Value locations across Canada earned merchandise from Yeti, a chance to win a trip to Las Vegas, Nev., and cash prizes.
Each of the 10 U.S. and two Canadian winners were then entered in a bonus drawing for cash prizes, which will be announced at the Federal-Mogul booth on Nov. 1 during AAPEX in Las Vegas at 2:30 p.m. local time. The grand prize is US$25,000, with first prize at US$10,000 and second at US$5,000. Seven runners-up will receive US$250.00 each.
“When a ‘cool’ promotion is executed correctly and rewards our best customers for buying the Wagner products they trust you will see great interest and results,” said Dinah Jean Volante, marketing concierge, Moog Louisville (Ky.) Warehouse.