Auto Service World
News   March 23, 2020   by Allan Janssen

Greenwood’s Garage: Building the right clientele

Latest video: Season 3, Episode 14

What kind of clients are you trying to attract?

Management consultant Bob Greenwood says the profitability of your shop is directly related to the kind of clientele you have. Taking in everyone who walks in the door may lead to a high car count, but it could also lead to high stress and low profits, he says.

In the latest episode of Greenwood’s Garage, Bob says its better is to target quality-oriented shoppers … particularly women, who tend to be very loyal and who recommend services they like much more than men do.

Don’t miss “What Kind of Business Are You Attracting” exclusively on

Missed an episode? Click HERE for the full Greenwood’s Garage series.



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Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.

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Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.

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