From left: Bob Greenwood (AAEC president and CEO), Keith Burill, James Brewer, and Rui Martins (AAEC executive vice-president).
Tirecraft Auto & Exhaust in Edmonton, Alta., has earned the top award handed out each year by the Automotive Aftermarket E-Learning Centre (AAEC).
The shop, owned by Keith Burrill and James Brewer, saw the greatest improvement in 2015 among shops that are part of AAEC’s Business Evaluation Support and Training (BEST) program. As a result, it received the “Best of the B.E.S.T.” award.
The award was presented to Burrill and Brewer and the entire Tirecraft team during a surprise visit on May 11 by AAEC president and CEO Bob Greenwood and AAEC vice-president Rui Martins.
“We’re very excited to have this recognition,” said Burrill. “It took us totally by surprise!”
Brewer agreed that they had no forewarning that the award would be presented to them.
“Rui was expected for his two-day on-site visit with us,” he said, “but when both of them got out of the car, I was trying to figure out what was going on!”
He said receiving the award is confirmation that they’re on the right track.
“We will continue to push forward and change the automotive industry one client and vehicle at a time,” Brewer said. “This is an honor.”
The pair thanked the AAEC executive as well as their staff: Jake Gash, Kadi McDonald, Tina Curry, Doug Tessari, and Ed Stenzel.
AAEC president and CEO Bob Greenwood said making big advances depends on disciplined business processes, executing at a high professional level and building a winning culture.
“That’s not easy to do but Keith and James, along with their entire team, believed in the accountability to make it happen,” he said, “and they persevered through many obstacles to get it in place.”
Greenwood said he believes the company is poised for solid growth in 2016 and 2017.
“We’re very confident that this particular Tirecraft store will make a difference in the Edmonton marketplace,” he said. “The bar has been raised.”
This “Best of the BEST Award” measures business improvements in a single year among all the AAEC BEST clients across Canada. There are 13 key business measurements that are analyzed equally among all AAEC BEST clients.