Tenneco’s Monroe brand will be rolling out its second 28-foot long, glow-in-the-dark “Shockmobile” in preparation for Monroe’s 100th anniversary next year.
The company recently christened its second mobile marketing vehicle in time for a 2,000-mile road trip to the 2015 Automotive Aftermarket Products Expo (AAPEX), November 2-5, in Las Vegas.
Tenneco doubled its fleet of Shockmobiles in response to the first vehicle’s popularity among automotive service professionals and consumers and to prepare for next year’s celebration of the Monroe brand’s 100th anniversary.
The vehicles are designed to help educate consumers on the importance of having their vehicles’ shocks inspected and reinforce service providers’ recommendations to replace worn shocks and struts. Both Shockmobiles – featuring 100th anniversary graphics, “Made for the Road Ahead” trade message and “#Monroe100Years” and “#Shockmobile” hashtags.
“Monroe has been a leading innovator in product technology and trade and consumer marketing throughout its first 100 years, so it’s only fitting that we demonstrate that leadership once again in conjunction with our centennial celebration,” said John Perrin, director of marketing and engineering, North America Aftermarket, Tenneco. “Our first Shockmobile has been a huge hit among our trade partners and consumers – in fact, we have had far more requests for visits that we can accommodate. Our second vehicle will extend our reach to dozens of additional cities over the next year.”
The Shockmobiles departed Michigan for Las Vegas on October 24 and will visit more than a dozen U.S. cities and several landmarks – including Mount Rushmore and the Grand Canyon – during a three-week round trip to and from AAPEX.
The first Shockmobile, christened in 2014, is towed by a Monroe-badged and Monroe OESpectrum strut-equipped Ford Escape, while the new vehicle rides behind a 2016 Kia Sorento decorated in Monroe colors.
Each Shockmobile features a translucent fiberglass OESpectrum “shock absorber” that is illuminated from within the shock tube for maximum visibility at night.
“These vehicles attract a lot of attention from other drivers as well as pedestrians, both day and night, which is great news for our brand and for every business that carries and installs Monroe products,” Perrin said.