SEMA FutureTech Studio to highlight emerging vehicle technologies

The SEMA Show will feature more than 20 vehicles and a three-day education program focused on emerging automotive technologies through its FutureTech Studio exhibit.

According to the organization, the exhibit will showcase technologies affecting vehicle design, product development and the aftermarket, including advanced powertrains, alternative fuels, artificial intelligence and advanced driver assistance systems (ADAS).

The program will include 21 microlearning sessions covering topics such as ADAS calibration and validation, hydrogen propulsion technology and engineering standards. Featured exhibits will explore automated driving technologies, vehicle sensor systems and electric vehicle powertrains.

“FutureTech Studio is designed to show industry professionals both where automotive technology stands today and where it’s headed, helping attendees evaluate emerging solutions, understand their business implications, and identify opportunities to remain competitive,” said Jim Moore, vice-president of OEM and product development for SEMA.

According to SEMA, attendees will also be able to explore demonstrations related to vehicle autonomy, digital engineering, electric propulsion technologies and aftermarket product development tools.

The 2026 SEMA Show takes place Nov. 3-6 in Las Vegas.