Auto Service World
News   February 1, 2016   by CARS Magazine

Rislone launches new microsite


Screen Shot 2016-02-01 at 11.27.04 AMRislone has launched a new microsite, www.risloneregimen.com, designed to help customers find the best engine treatment product for their vehicle issues.

The microsite steps users through identifying the issues they are having with their vehicles in plain language. A diagnostic database then makes specific product recommendations based on that information and includes an in-depth product page complete with description, FAQs, Tech Sheet and video. Depending on the issue, the site may provide a single recommendation or a choice of good, better and best solutions.

Store personnel are able to access the site on a computer, tablet or mobile phone, enabling them to steer customers to the best product for their needs. Customers can also access the site off their own mobile device, giving them a closer look at the products available.

“We want to make it easier for store employees, shop owners and consumers to come to an educated conclusion about Rislone products without the need to do any research or spend a lot of time reading product labels,” says Jeff Ventura, vice president of digital strategy and new media development for Rislone. “We’re proud to be the first in our industry to provide a technology-driven tool to help sort through the wide selection of products we offer, based on a minimal amount of information. This microsite makes it easy to narrow down which products are right for the symptoms a customer’s vehicle is experiencing, greatly simplifying the sales process by quickly facilitating a discussion focused on just a few product solutions.”

The microsite require users to identify the store they are in or plan to visit, allowing the microsite to only recommend Rislone products that are stocked by that retailer.

You can find Rislone on FacebookYoutube, or through their blog at www.rislone.com/blog.


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