With over 20 years of diverse experience in the automotive industry — from car sales to original equipment manufacturing (OEM) marketing and now the auto care sector — Renee Perri, corporate business development manager at Waycred Automotive, is passionate about driving innovation and fostering growth. Her dedication to personal and professional development makes her a valuable leader in an ever-evolving industry. Over the past year, Renee has been part of the Young Professionals in the Auto care sector (YPA) Community and has learned the importance of community and working alongside fellow young professionals.
At a glance
Name: Renee Perri
Job and title: Corporate Business Development Manager for Waycred Automotive Products
Years in the YPA: One year
What inspired you to work in the auto care sector?
My career has always been rooted in the automotive industry, giving me diverse experience across various sectors. I spent 11 years selling cars, where I was able to gain an understanding of customer needs and sales strategies. I then worked for over eight years with OEMs through an automotive marketing company, managing campaigns and product launches. For the past year, I have been in the auto care sector, where I have discovered a passion for supporting the auto care sector.
You are involved in the Young Professionals in the Auto care sector community — what does it mean to you?
Being a member of the YPA Community is a great honour, especially as the auto care sector continues to evolve with countless dynamic aspects. Having a voice during these exciting and revolutionary times in automotive is not only empowering but essential. It allows us to actively contribute to shaping the future of the industry while building upon the strong foundations and accolades our predecessors have established. As we grow alongside these advancements, we have the unique opportunity to drive innovation, foster collaboration, and inspire the next generation of leaders in this ever-changing field.
What advice do you have for someone starting out in the industry?
I would strongly encourage taking full advantage of the incredible learning opportunities and networking events offered through AIA Canada. The benefits are truly countless, ranging from personal growth and professional development to advancing the success of your company and the industry as a whole. These opportunities not only enhance your knowledge but also allow you to build meaningful connections with industry leaders, fostering collaboration and innovation. The dynamic nature of the automotive sector ensures that it’s never monotonous — there is always something new to learn, explore, and contribute to, keeping you engaged and inspired at every step.
About the Young Professionals in the Auto care sector
Young Professionals in the Auto care sector (YPA) is an Automotive Industries Association of Canada (AIA Canada) community comprising of young executives, of 45 years or younger, in the Canadian auto care sector. They support the career growth of young professionals by expanding their network and assisting them in becoming a thought leader in Canada’s auto care industry.
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