New Philips lighting program to help bump sales

Lumileds is kicking off the Philips Lighting Specialist Program to help raise awareness around upgrading vehicle lighting and incentive shops to sell upgraded lighting to customers.

The program started Nov. and runs until April 30, 2019. It focuses on the Philips X-tremeVision upgrade headlight, offering shops a $25 VISA gift card for every 10 pairs headlights sold. Customers also get a $10 mail-in rebate for each pair the headlights purchased.

“Lighting service is one of the most underperformed aspects of vehicle maintenance, yet it is one of the easiest ways to improve driver safety,” said Dave Illes, Lumileds director of sales and marketing, North America aftermarket.

Participating shops will get a range of sales and marketing materials – including a countermat, poster, window cling decal and rebates easel with tear-off mail-in rebate coupons. Shops will also have their business listed on the Philips automotive lighting store locator and will be identified as a Philips Lighting Specialist Shop.