Auto Service World
News   July 24, 2018   by Adam Malik

NACE Automechanika set to take over Atlanta

After two years in Chicago, the third edition of NACE Automechanika will head to Atlanta for 2018.

The trade show – billed as the largest event dedicated to high-end technical and management-related training for automotive collision and service repair shops – will be held at the Georgia World Congress Center, located in the heart of downtown Atlanta next to Centennial Olympic Park, the College Football Hall of Fame and newly-opened Mercedes-Benz Stadium, home to the Atlanta Falcons of the National Football League.

This is the second year both the NACE and Automechankia sides will co-produce the event. Shop owners, managers, jobbers, technicians, distributors are all recommended to be there. There will be hands-on technical training, but also opportunities to experience new technology, attend various learning forums, learn from the original equipment manufacturers and take part in a few co-located events.

While much of the focus will be on collision and mechanical training, there will be opportunities for management training. Courses include how online reviews impact your bottom line, keys to lasting success and profit, how to grow your network, have better phone calls and creating a great experience for the customer.

On the show floor, there will be the Innovation Zone with the industry’s most innovative automotive products and services – whether it’s tools, packaging, or technology. The Spray Zone will allow you to test out the latest products, tools and accessories. Tool Alley will showcase the latest tools entering the market. Truck Competence will showcase the latest in heavy duty vehicles, aftermarket parts and training/demonstrations. All are available during show times.


The Automotive Service Association will host the Advanced Technology & Diagnostic Repair Forum from 1-6 p.m. on August 8. The forum will focus on new technology, such as sensors, cameras, accident avoidance systems, wireless communications and more.

There will be the Collision Industry Conference the day before Automechanika, on April 7 from 1-5 p.m. with a reception following. It will pick up the next day at 8 a.m. The conference will see participants discuss and explore challenges shared by all industry segments.


On opening night, August 8, from 6-9 p.m., registrants can attend the opening night welcome reception for free.

On the second day, August 9, the Rocking’ Rides Car Show reception will be held from 10-4 p.m. It costs $25 dollars, with all proceeds go to support local automotive schools

At the same time, the MSO Symposium will be held for $249 to attend. Discussions on issues facing the industry will be the focus of the event.

The Collision Repair Education Foundation will hold its annual golf tournament on August 6. It’s the 17th edition of the fundraiser and will be held at the Trophy Club of Apalachee, just north of Atlanta. Cost is $275 per person.