Matco Tools announces second annual breast cancer awareness campaign

Matco says it will be running its second annual Tools for the Cause campaign after a successful first year. The year-long program offers special edition pink products and donates 15% of the sales to Susan G. Komen, the world’s largest network of breast cancer survivors and activists.

Matco surpassed its $100,000 fundraising goal for 2012 and raised 1.5 times more than expected. To date, the tool company has donated more than $250,000 to help find a cure.

“After the overwhelmingly positive response to last year’s campaign and the demand for more products, we are looking forward to kicking off the second year and introducing additional special edition tools,” said Tim Gilmore, president of Matco Tools. “Breast cancer is a topic that hits home for many of our franchisees and employees, and we welcome the opportunity to raise awareness and funds that help support finding a cure.”

The second annual Tools for the Cause campaign will start on October 1, 2013 and run through September 2014. During that time, special edition pink products will be available through distributors and online. Antron Brown, Matco’s top fuel pilot, and his crew, will also show support by unveiling a newly designed pink Matco race car and fire suit during the October races.

Matco will continue to sell its current special edition pink products through September 30, 2013. Starting in October, the company will make available the following pink products for the new Tools for the Cause campaign:

*MTP4PINK – Pink Pocket Pen Light

*DPCC3P – Pink Diamond Cleaner Files

*CS2APTC – Black Creeper Seat

*FCPINK – Pink Fender Cover

*SP2SGK – 2 – Piece Plier Set – Pink handles

*PP3CSPNK – Pink Power Probe III

*HTPINK – Telescoping Inspection Mirrors Set

*MSC4BKPK – Black MSC4 Service Cart with logo

*MBKP – Pink toolbox bank

*TGMP(XS-XXL) – Pink gloves

*ABPINK – Dragster

*897UHP – Knives

*PDMC275 – Hat

*PDTFCT13(S-XXL) –  T-Shirt

www.toolsforthecause.matcotools.com