“We’ve pulled from many years of experience in optimizing trade show effectiveness for manufacturers and suppliers,” said Arnie Fox, partner at Gain Aftermarket. “With this fall’s big aftermarket shows just around the corner, these tips will help both the experienced and novice exhibitors.”
“There are a lot of moving parts to a company’s trade show presence,” said Steve Durning, creative director at Gain. “Having a Roadshow Roadmap can help keep mistakes, delays and omissions to a minimum.
Steve Durning was creative director at Meyer/Fredericks and Associates and has served the advertising and public relations needs of automotive businesses for 24 years. Arnie Fox has held marketing management positions at Fel-Pro Incorporated, Federal-Mogul Corporation, and Dana Incorporated for more than three decades.