Continental has named Anouré V. Fenstermaker as their new marketing communication manager for its commercial vehicles and aftermarket business (CVAM) unit.
She will be responsible for managing all communication, press, creative and marketing services, as well as corporate branding for CVAM, direct and manage tradeshow activities and assist the management team with product sales/marketing, development of sales tools and training materials, promotions, and customer specific programs.
Fenstermarker holds an MBA in marketing and communications from Kutztown University, as well as a BA in International Business (Political Science/Economics) and Psychology from Muhlenberg College. She previously worked as the marketing director for IntegraONE in Allentown, Penn., and has been an independent marketing consultant under AF Marketing Group for the past 17 years with clients in healthcare, technology, software development, non-profit, and other industries. Anouré has also been the Committee Secretary for Boy Scouts of America, Minsi Trails Council for more than 18 years.
“We are extremely excited to have Anouré head up our marketing team. Anouré comes to us with a wealth of experience in marketing management and marketing communications strategies. Her expertise will prove to be an invaluable asset to our diverse business activities in the North American market. We look forward to her contribution and guidance,” said Howard Laster, head of aftermarket, North America Continental Commercial Vehicles and Aftermarket.