Auto Service World
News   June 6, 2019   by Renee Montague

Wilfrid Laurier University graduate joins Volvo Canada corporate team

Amanda Ignatius

Amanda Ignatius joins Volvo Car Canada Ltd. as head of corporate and media communications and will drive corporate storytelling, media relations, product, brand, and internal communications for Volvo Cars’ Canadian operation.

Ignatius, a Wilfrid Laurier University and University of Toronto’s School of Continuing Studies graduate, most recently served as Senior Product Communications Manager at General Motors Canada.

While at GM, Ignatius led the planning and execution of vehicle launches, media events, auto shows and brand-building programs for Chevrolet, Buick and GMC. Program highlights include the #BuickStyle Events which were recognized with multiple awards, including the 2019 Diamond SABRE Award for Superior Achievement in Brand-Building and Gold for Brand Development Campaign at the 2018 ACE Awards.

“I’m thrilled to welcome Amanda to the Volvo Car Canada Team,” said Matt Girgis, managing director of Volvo Car Canada. “I’m confident that her automotive expertise and passion for storytelling will play a key role in continuing our momentum in the Canadian market.”


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