What is the first impression your customers get when they walk through your ‘digital door’?
The Automotive Service Association is inviting member shops to show off their online facilities in its annual Top-10 Website Awards.
The association, through its official publication, AutoInc.org, will accept nominations until July 31.
Hoping customers will find your business is not enough these days, ASA says. Businesses need to proactively promote themselves — and online is one of the best places to do that.
They point out that some past winners of the Top Website contest are excellent examples of cost-effective digital marketers.
“For 22 years, AutoInc. has recognized our members for their hard work in developing super-engaging websites,” said Leona Dalavai Scott, ASA’s director of marketing and communications. “And we’re excited to do it once again, as websites are continuing to play important roles in attracting customers to shops.”
The contest has served as a guide to help shop owners understand the capabilities of the internet in the automotive repair industry and to show how fellow shop owners use the web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.
Competition has been tough, given the quality of the competing websites and extensive number of entries, and entries are judged on how mobile-friendly the site is, the call to action, first impression, visual design, clearly indicated purpose, consumer friendliness, technicality, credibility and social media presence.