Subaru of America launches SubieCrew enthusiast engagement program

Subaru of America, Inc. has introduced SubieCrew, a redesigned brand ambassador and owner engagement initiative structured around local chapters nationwide.

Supported by nearly 700 ambassadors across 50 chapters, the program provides a framework for owner events, brand activations, and community outreach supported by Subaru’s dealership network.

Developed in partnership with creative agency Motive and digital agency Wondersauce, the initiative includes a dedicated web application enabling local leaders to organize gatherings, track RSVPs, and coordinate community initiatives aligned with Subaru’s corporate social responsibility programs.