NRS adds new U.S. sales director

Sonny Riddle has been lured out of retirement to become the director of sales in the U.S. at NRS Brakes.

The announcement highlighted his “wealth of experience in the automotive industry.” It also pointed to his ability for driving growth and building strong industry relationships.

“This is true OE technology now available in the aftermarket, and that excites me,” Riddle said about the NRS brand and why he came out of retirement.

“Sonny’s extensive sales background and deep understanding of the automotive landscape make him a valuable asset to our team,” said Montu Khokhar, CEO of NRS Brakes. “We’re confident his contributions will accelerate our growth and help us achieve new milestones.”