The Operation Red Nose mascot
UAP announced that NAPA Auto Parts will be sponsoring this year’s Operation Red Nose campaign in Montreal.
Operation Red Nose is a road safety campaign against impaired driving by offering options for motorists to leave their car behind and consider different options for travel during the holiday season. It operates in 101 communities across Canada as a way for people to get home safely between Nov. 24 and Dec. 31.
“Given what we do, road safety is a priority for our company, and we feel very strongly about supporting Operation Red Nose in the lead-up to the holiday period,” said Alain Masse, president of UAP. “Through its hard work over the past 34 years, Operation Red Nose has helped to change behaviours and attitudes about drinking and driving, which is something that benefits us all.”