Mevotech adds new western U.S. sales director

Toronto-based Mevotech has brought in Vic Dirkes to oversee sales in the western part of the United States.

As the new director of sales – west, Dirkes will be responsible for expanding the company’s market share in the region by identifying and targeting accounts and growing long-term relationships. He will be working with accounts in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Oregon, Utah and Washington.

Dirkes has spent 20 years in sales and customer service roles, including 10 years as senior territory manager for RPS Marketing in Northern California and regional sales manager for R&B Inc.

“Vic personifies the Mevotech spirit,” said Don Keeling, national director of traditional sales for Mevotech.  “He has great energy and enthusiasm. When coupled with his depth of experience and knowledge of the aftermarket, I believe we’ll see some big things from Vic. We’re happy to have him join the Mevotech team.”