Germany-based oil and additive specialist Liqui Moly is targeting a billion contacts in 128 countries in its first-ever global ad campaign.
The company has developed a digital campaign that will play out on the Google network, Facebook, and Instragram, informing consumers of the brand’s popularity in its home country.
“We are telling people that Liqui Moly is the oil brand that the car drivers in Germany have chosen as the best,” says CEO Ernst Prost. “This allows us to boost demand for our dealers around the world.”
The adverts will be available in 50 languages, and will feature prizes that include trips to MotoGP Motorcycle World Championship events in Malaysia, the U.S., and Germany.
“We are going to greatly increase our brand recognition – particularly in countries in which Liqui Moly is not yet very well known,” says Prost.
The campaign, which will start in October, will be centrally run and paid for from Germany. “Our business partners in the individual countries are welcome to click on the campaign,” says Prost.