Crowne Aftermarket has renamed itself as the Trico group.
The president of Trico Group, Jay Burkhart, said the company decided to change its name because they believe that they should lead with a name that the market recognizes best.
“As we continue to grow our aftermarket business, it became clear to us that we should lead with our best-known brand name, Trico, as our company name representing our product brands, as well as our continued focus on customer growth,” he said. “This brand strategy certainly clarifies our identity with customer channels and helps to position our aftermarket portfolio as we continue to develop and grow our business.”
The group puts out products for the aftermarket industry including, Trico wiper blades, Carter fuel systems, and StrongArm lift supports.
In an announcement, Trico said there are no changes to company ownership and the current executive staff remains the same.