Centric Parts launches promo for techs

Centric Parts wants technicians to try its premium brake pads for free as part of its latest promotion.

Techs can get first-hand experience with Centric’s next generation PQ Pro brake pads starting April 1 when the company’s ‘Experience the Best’ promotion kicks off. It will run until May 31.

“We designed PQ Pro with professional technicians in mind and addressed key service issues that plague the brake service business today, such as brake fade, weak braking response, excessive noise and time-consuming break-in procedures,” said Ken Selinger, vice president of product management. “We felt the best way to do that is to put a free set of PQ PRO pads in their hands so they can see what our innovative and advanced friction can really do and help them drive their brake business forward.”

To take part, technicians need to register and sign up at www.APCautotech.com/pq-pro-experience and list the top three vehicles that their shop services most frequently. Centric Parts will select one of the vehicles and send the technician a matching, applicated set of its PQ Pro pads, in early June.

Plus, techs who complete pre- and post-trial feedback will be entered to win a $100 e-gift card to the Centric Parts online apparel and promotional store.