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Customer Relations

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E3 launches new E-commerce web site
September 12, 2018 by Allan Janssen

Performance spark plug manufacturer E3 has launched a fully functioning e-commerce website where products can be purchased direct from the company. In addition to the company’s E3 Spark Plugs, the site features DiamondFIRE racing spark plug wires, race distributors, a…

       News Customer RelationsPeople & Profiles

EyeSpy: Why this engine was purring
July 26, 2018 by Allan Janssen

A furry friend stowed away on this Toyota Camry when his owner took the vehicle in to Papineau Motors in Powerview, Man. for an oil change!

       News Auto Repair & ServiceCustomer Relations

COMMENTARY: Dealing with YouTube customers
July 3, 2018 by Chelsey Hattum

“But I saw it on YouTube!” Some customers come in with preconceived notions that they learned from some amateur mechanic on the Internet

       News Association NewsCustomer RelationsMarket Research & StatisticsTraining & ApprenticeshipVehicle Technology

New consumer video: The value of an oil change
June 25, 2018 by Allan Janssen

U.S. Car Care Council offers an educational tool to help explain to consumers why they need to come in for regular oil changes.

       News Auto Repair & ServiceCustomer RelationsMarket Research & Statistics

Warranty provider tackles industry misperceptions
June 11, 2018 by Allan Janssen

A Canadian provider of third-party auto warranties says increased simplicity, transparency, value, and efficiency would go a long way to rehabilitating the perception of extended warranties among motorists. Joe McBurney, president of Obvi Inc., says there are a number of…

       News Auto Repair & ServiceCharity & FundraisingCustomer RelationsMilestones & Awards

Milestone: Shop celebrates quadruple anniversary
June 6, 2018 by Allan Janssen

It was a quadruple anniversary for Auto Centre Dufferin County in Shelburne, Ont. this weekend. The shop is celebrating 20 years in business. It’s been 15 years since they moved into their new premises. It’s been 10 years since they…

       News Auto Repair & ServiceCustomer RelationsJobbers & WDsSupplier News & Announcements

Purolator releases 2018 filter catalogue
May 17, 2018 by Danielle Oswald

Purolator has launched its new 2018 PurolatorTECH filter catalog. The catalog is for service technicians to be able to lookup filter options by vehicle year, make and model. The catalog has a listing of filters in the United States, Canada…

     News Auto Repair & ServiceCustomer RelationsMarket Research & Statistics

Survey finds Canadian car owners prioritize performance over appearance
May 17, 2018 by Allan Janssen

CarGurus survey finds Canadians value function over flash when it comes to their vehicles.

       News Auto Repair & ServiceCustomer RelationsJobbers & WDsSupplier News & Announcements

Lumileds new catalogue
May 16, 2018 by Danielle Oswald

Lumileds has come out with its 2018 Philips Automotive Lighting Catalogue. It includes information about the latest innovations in automotive lighting technology for applications for both domestic and import cars, SUVs, light trucks, and vans from model years 2000 to…

       News Customer RelationsMarket Research & Statistics

Survey says Ontario drivers missing basic info about tire pressure
May 14, 2018 by Allan Janssen

Survey for tire manufacturers suggests that many don’t know how to check tire pressure, how often to check it, or what the correct pressure should be.

       News Auto Repair & ServiceCustomer RelationsJobbers & WDsSupplier News & Announcements

Volvo, Amazon launch in-car delivery
May 11, 2018 by Danielle Oswald

Volvo has partnered with Amazon to bring in-car delivery of packages to customers throughout the United States. The service is available across 37 cities in the U.S. with more locations to come over time. It’s a part of Volvo’s in-car…

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Skills Ontario and Magna partner up for skill development programs
May 10, 2018 by Danielle Oswald

Magna International has partnered with Skills Ontario to help support the Skills Ontario Competition and other programs that the company offers. Magna will be giving Skills Ontario $125,000 in investment towards the 2018 Skills Ontario Competition, Skills Ontario Young Women’s…