Auto Service World
News   August 24, 2020   by Allan Janssen

ASW Conversation: Tim Brough on innovative marketing


Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds of local residents wearing “Do you know Becky?” T-shirts, dominated the local news media, was the top trending topic in town for weeks. It also drew lots of new faces into the shop. We talk to Tim and his son T.J. about how the campaign was conceived, and what’s next for this innovative bunch of automotive professionals.


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2 Comments » for ASW Conversation: Tim Brough on innovative marketing
  1. I have been interested in several of the feature articles lately but am frustrated that I cant read the article but need to scribe to a podcast. Subscribe on (Apple Podcasts HERE
    Subscribe on Sound Cloud HERE)
    If i am working on the front counter I can read an article in between dealing with customers and phone calls but I am not going to blast a podcast out with a waiting room full of customers. Additionally I like to print out some articles for staff members to look at during their lunch hour or take home and read at their convenience. please give us an option to print out an article.

    • Avatar photo Allan Janssen says:

      Hi Daryll. Our podcasts are intended for the growing number of people who like to listen to industry-related things on their way to work or during down-time during the day. It is just another way for us to serve our readers. Many of these items do, in fact, make it into the pages of the magazine, and onto the website as written stories. If you don’t want to listen to the conversation (usually about 10 minutes long, never over 15), you’ll just have to keep your eyes peeled for the written version when it is made public. Thanks for being a faithful reader! -allan

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