The AASA’s Know Your Parts booth at the Automotive Aftermarket Parts Expo (AAPEX) will feature a scavenger hunt designed to be both fun and educational for automotive service technicians.
Techs who visit the booth, as well as participating supplier booths, at the annual industry show in Las Vegas, will have a chance to win a package prize valued at up to $5,000.
The goal is to help technicians learn about new tools and accessories, new product innovations, the newest TPMS technology, and the latest advancements in diagnostic repair on vehicle electronics.
The “Know Your Parts” program is an initiative of The Automotive Aftermarket Suppliers Association (AASA). After registering for the scavenger hunt at the Know Your Parts booth, technicians are challenged to visit as many manufacturers’ booths as possible. The winner will be chosen from those technicians who are able to visit all participating manufacturers’ booths.
Members of the AASA Marketing Executives Council (MEC) who have dedicated brand sections on the Know Your Parts website are participating in the scavenger hunt. Those organizations include: BCA, Continental, CRC, Delphi, KYB, Lumileds, MAHLE, Schrader, SKF, Spectra Premium, Timken, Standard Motor Products, and DRiV.
“We’re always looking to deliver more value to MEC members,” said Ben Brucato, senior director of engagement for AASA. “The scavenger hunt is a fun contest and gives technicians an exciting way to learn about new vehicle technologies and diagnostic procedures. The MEC members are very excited about this initiative and the opportunity to engage with technicians at their booths. They all contributed valuable items for the prize package.”
The Know Your Parts booth will also promote the MEC’s Fuel Delivery educational campaign aimed to help reduce warranty returns of fuel pumps. KYP is dedicated to helping educate technicians on quality parts and what it takes to do the job right.