Wiper Promotion Targets Purchasing in Pairs

Federal-Mogul Corporation has announced a consumer promotion intended to build wiper blade purchases for its Anco brand.
From October 1 through November 15, 2008, the Anco “Double Vision” Event will offer consumers $15 cash back on the purchase of a pair of Contour wipers, $10 on a pair of AeroVantage wipers, and $5 for the purchase of a pair of 31-Series or Winter Blades.
Radio and Web advertising featuring the hit song “Double Vision” by the rock band Foreigner will reach millions of consumers with this offer, leading them to participating auto parts and service locations.