Cloyes redesigns website, refreshes brand strategy

Cloyes has redesigned its website to refresh its branding strategy and make the website more mobile-friendly in response to customer input and market intelligence.  

“Automotive professionals and consumers continue to rely on the internet more and more to research quality parts and find application-specific replacement parts,” said John Bohenick, chief executive officer for Cloyes. “With our new website, our main goal was to help users find parts more efficiently. With the technology we’ve designed, for both OE replacement and high-performance timing products, we’ve achieved that goal.”

The new Cloyes website features a custom parts lookup tool and online catalog, complete with the easy-to-use year-make-model part finder as well as vehicle identification number (VIN) lookup technology, and installation tips, technical resources, and videos each part number. 

www.cloyes.com