Deep Dive: Katie Mares on offering Five-Star Service

Motivational speaker and business consultant Katie Mares says a five-star customer experience is absolutely possible even in a ‘grudge purchase’ industry. It boils down to having a good attitude and elevating your emotional quotient (EQ). In this Deep Dive video, she expounds on some of the principles in her Auto Service World article: Five Tips for A Five-Star Experience.

www.katiemares.com