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ASW Conversations: Tim Brough on innovative shop marketing
August 27, 2020 by Allan Janssen

  Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds

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ASW Conversation: J.F. Champagne on the mandatory certification of shops
August 20, 2020 by Allan Janssen

Further Reading: AIA optimistic about mandatory certification of shops AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the hight cost of insurance in that province. If the

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ASW Conversation: Tim Cifelli on what shop owners are learning during Covid
August 13, 2020 by Allan Janssen

   Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We

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ASW Conversations: Ray Proulx on how you can help High Fives for Kids
July 30, 2020 by Allan Janssen

Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids   Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,

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ASW Conversations: Jeremy O’Neal on the most important hour of the day
July 15, 2020 by Allan Janssen

Jeremy O’Neal gets to work early every day, to clear his head, get inspired, and get all his ducks in a row. The manager of Freedom Auto Repair in Hesperia, Calif., and president of automotive management training firm AdvisorFix, he

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ASW Conversation: Daren Hodgson on why he’s still not open for business
June 29, 2020 by Allan Janssen

Auto Service World · 015 Daren Hodgson on why he’s still not open for business   Daren Hodgson, owner of Atelier D.H. Tech Pro in Ste-Marthe, Que., has remained closed to thwart the spread of coronavirus… even though he’s legally

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ASW Conversations: Bob Greenwood on counting billed hours, not cars
June 25, 2020 by Allan Janssen

Auto Service World · ASW 014 Bob Greenwood on counting billed hours, not cars   Management consultant Bob Greenwood has a lot to say about professional development in our industry, particularly when it comes to running efficient and profitable shops.

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ASW Conversations: John Fisher on adapting to working online
May 18, 2020 by Allan Janssen

Auto Service World · 009 John Fisher on adapting to working online   The bulk of John Fisher’s job used to be done on the road. Now the regional sales manager for UAP-NAPA spends most of his time on the

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ASW Conversations: Zara Wishloff on why we’re so essential
April 27, 2020 by Allan Janssen

Today we speak with Zara Wishloff, vice president of sales and marketing for Edmonton-based warehouse-distributor APD. As you’ll hear, he has some timely views on how our industry has been viewed during the current coronavirus pandemic. He points out that

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ASW Podcast 004 Daren Hodgson on when our trade should reopen
April 20, 2020 by Allan Janssen

Daren Hodgson, owner of Atelier D.H. Tech Pro in Ste-Marthe, Quebec., has strong views about our responsibilities as an industry — and as a society — to halt the spread of coronavirus. Reopening the Quebec auto repair trade may be

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ASW Podcast 003 Bob Greenwood on the new reality of retail
April 17, 2020 by Allan Janssen

In the face of a pandemic, all the rules of retail have changed. Management expert Bob Greenwood offers a primer on how we’re going to have to look at business through new eyes. We’ve got the details in Episode 3

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ASW Podcast 002 Bob Ward on communicating safety
April 17, 2020 by Allan Janssen

For Bob Ward, owner of The Auto Guys in St. Thomas, Ont., the key to staying viable during the ongoing pandemic is to telegraph to customers just how seriously you are taking the threat to public health. Safety — yours