UAP has named Alain Primeau as president, effective December 1.
Primeau, who previously served as executive vice-president, will continue to report to Alain Masse, who moved to take over GPC North America in the summer.
“This appointment highlights his strong leadership, strategic vision, and in-depth knowledge of our organization, developed throughout his remarkable career at UAP,” the company said in a statement. “It also reflects GPC’s commitment to maintaining strong leadership firmly rooted in Canada.”
Alain Primeau was a guest on Auto Service World Conversations recently. Click the banner to tune into the full conversation.
Primeau has spent more than 20 years with UAP, holding key roles in the automotive and heavy-duty vehicle sectors. His experience spans market strategy, operational optimization and team development across the country. Most recently, as executive vice-president, he distinguished himself by mobilizing the organization and supporting nationwide operations.
“Known for his rigour, his dedication to service, and his commitment to both team members and our clients, Alain is a respected leader with a clear vision for UAP’s future,” the statement said. “His appointment marks a significant milestone for our company as we continue our transformation and enter the final stretch toward our 100th anniversary.”
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