The vehicles Canadians are searching for

There are plenty of provincial differences when it comes to what Canadians are shopping for, according to AutoTrader’s latest ‘top searched’ data highlights.

It found that cars are holding their ground in Ontario, performance models are gaining in several regions, and trucks and SUVs are continuing to anchor preferences across the Prairies and Atlantic Canada.

Ontario’s 2025 ‘top searched’ list remains driven by an urban mix, with cars making up 70 per cent of the province’s Top 10. Luxury interest is easing, as the BMW 3 Series fell four spots, while performance favourites such as the Chevrolet Corvette climbed.

In British Columbia, shoppers are balancing performance with efficiency. Luxury interest continues to fade, with only two luxury models on this year’s list. Despite strong SUV demand, cars still account for 40 per cent of the Top 10. The Chevrolet Corvette moved up as the Ford Mustang dipped, and entries like the Porsche Cayenne and Toyota Tundra point to buyers mixing aspirational choices with day-to-day capability.

Quebec leans into efficiency, electrification and compact versatility. Cars represented half of the Top 10 searches, with compact favourites such as the Honda Civic and Toyota RAV4 remaining popular. Luxury interest cooled slightly, while demand for roomier vehicles rose, reflected in more SUVs on the list.

Saskatchewan is holding its truck‑first identity even as SUVs gain ground. Trucks make up half of the Top 10 and dominate search activity. Smaller cars have nearly disappeared from the top rankings, and AutoTrader noted that the arrival of the Honda CR‑V points to broader Prairie shift toward larger, family-friendly vehicles.

Alberta is doubling down on power, utility and performance. Trucks and cars each make up 40 per cent of the Top 10. Trucks remain central, led by staples such as the Ford F‑150 and Toyota Tacoma, reflecting buyers’ focus on utility, towing and durability. Luxury interest softened, while performance surged. The Chevrolet Corvette jumped 10 spots, re‑entering the Top 10 for the first time since 2021.

Manitobans are looking for SUVs as truck interest holds steady. The province shows a balanced mix, with trucks and cars each accounting for nearly a third of the Top 10, while SUVs continue to reign. Manitoba leads the Prairies in SUV share of the Top 10 with four SUVs, driven by strong interest in crossovers. Traditional truck preference remains, highlighted by the Dodge Ram 1500 entering the Top 10, as shoppers tilt toward practicality, space and all‑season capability.

In the Maritimes, shoppers are prioritizing value, capability and all‑weather confidence. Trucks account for 40 per cent of the Top 10, with cars and SUVs split at 30 per cent each. As new vehicle prices eased, value segments held steady, even as search behaviour shifted. The Honda Civic moved down two spots, the Ford Mustang climbed three, and the addition of the Dodge Ram 1500 reinforced the region’s reliance on capable pickups.