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Stellantis partners with Matador…

Stellantis partners with Matador AI to offer dealers full co‑op eligibility

Matador AI has partnered with Stellantis to give eligible U.S. dealers access to 100 per cent co‑op reimbursement for select AI‑powered sales and service automation tools. The support is available through the Stellantis Digital Dealer Program.

Dealers can use Matador’s agentic AI to personalize sales and service engagement, respond to inbound opportunities, qualify customers and manage conversations across voice, text, chat, email and video. The five eligible solutions include Sales Agent AI, Sales Voice AI, Service Voice AI, Voicemail AI and Chat AI. All tools integrate with dealership CRM and DMS platforms.

Nick Cossette, CEO of Matador, said the partnership eliminates the cost barrier that keeps many dealers from adopting AI.

“Every dealership wants its customers to feel heard, valued, and supported from the very first interaction,” he said. “Through the Stellantis Digital Dealer Program, we are helping make these capabilities more accessible, so dealership teams can spend more time building relationships and delivering the personal experiences that move customers forward.”

According to Matador’s customer data, dealerships using its platform see an average 25 per cent increase in overall pipeline conversion. Stellantis dealers across the United States can enroll in the Digital Dealer Program.

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