Lordco Auto Parts has entered a three-year partnership with the British Columbia Hockey League (BCHL).
The agreement includes in-arena and social media activations, contests and branding opportunities at BCHL games, league events and across the league’s digital platforms.
“The BCHL would like to welcome Lordco Auto Parts back as a valued league partner,” said Steven Cocker, commissioner of the BCHL. “Lordco Auto Parts is a well-respected company in Western Canada, so we are thrilled to bring them into the fold.”
Lordco Auto Parts was founded in Maple Ridge, B.C. in 1974 and operates more than 85 locations across Western Canada. The company is Canada’s largest privately held automotive parts distributor and the largest distributor and retailer of aftermarket parts and accessories in Western Canada.
“Hockey has always been a big part of the communities we serve, so we are excited to expand our partnership with the BCHL,” said Sarah Durant, vice-president of marketing at Lordco Auto Parts.
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