Auto Service World
News   May 23, 2019   by Renee Montague

MiX program allows senior executives to learn from millennials

The Automotive Aftermarket Suppliers Association (AASA) is giving industry veterans an opportunity to learn from the younger generation.

Its Modern Industy eXpertise (MiX) council has launched an Executive Partnership Program which uses a ‘reverse mentoring’ model to focus on the perspective of millennial consumers and employees.

MiX will host meetings that allow an AASA board member or industry executive to ask questions of MiX members in a roundtable forum.

The program was first suggested by Gold Eagle CEO Marc Blackman, chairman of the AASA board of governors. At a board meeting earlier this year, he discussed the need for more millennials from AASA supplier members to engage and participate in aftermarket discussions.

Aftermarket executives have responded positively to the MiX council, seeing it as a perfect tool to network, discuss issues, and educate both sides of the generational divide.

“The MiX council is the only council of its kind in the automotive aftermarket that specially focuses on a generation that is forcing suppliers to look at how they are doing business today, and in the future,” said Brian Lesiewicz, Brembo aftermarket manager.  “The MiX council contains individuals who will be leading automotive aftermarket suppliers in the future through this consumer shift.”

The next MiX meeting will be Thursday, June 27 at Delphi Technologies in Auburn Hills, Mich.

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