Retro Charger to be Built in Brampton
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DaimlerChrysler Canada officials ended months-long speculation when they confirmed that the auto maker will rejuvenate the legendary Charger and build it at its Brampton, Ont., plant in 2005.
The addition of the car to the portfolio at the plant is expected to boost labour demands, possibly even causing a third shift to be added when production begins in the second half of 2005. The new Charger name will debut in the NASCAR Nextel Cup Series for the 2005 season.
The rear-wheel sedan, which disappeared in the early 1980s, will be built on the same platform as the Chrysler 300 and 300 C sedans and Dodge Magnum wagon, all also built in Brampton.
Company officials would not project sales volumes for the Charger, which is scheduled to enter dealer showrooms as a 2006 model.
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