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2021 Ford F-150 to feature ‘SiriusXM with 360L’ in-cab entertainment
June 25, 2020 by Allan Janssen

SiriusXM and Ford Motor Company have announced that SiriusXM with 360L – SiriusXM’s newest and most advanced audio entertainment platform – will make its Ford debut in the 2021 F-150. SiriusXM with 360L is planned to be available on all

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Canadian millennials rate independent shops higher on trust, value
June 25, 2020 by Allan Janssen

Canadian millennials value independent auto service providers over dealerships when it comes to value for money and trustworthiness, according to a new study released by the Automotive Industries Association of Canada. According to the study, officially released today, independent shops

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Canada set to push back on new aluminum tariffs
June 25, 2020 by Allan Janssen

Treasury Board president Jean-Yves Duclos said federal officials will push back against any new protectionist effort by Donald Trump to impose tariffs on steel and aluminum, making the case that Canadian aluminum is no threat to the American market. Duclos

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ASE offers downloadable marketing materials
June 24, 2020 by Allan Janssen

Repair facilities and industry organizations looking to promote their support of the National Institute for Automotive Service Excellence (ASE) and its ASE certification program can visit www.ASEtoolkit.com to access ASE-approved marketing communications resources free of charge. “The ASE online toolkit

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May new vehicle sales marks ‘clear improvement’
June 24, 2020 by Allan Janssen

New vehicle sales in Canada have shown “a clear improvement” over April sales, according to analysts at DesRosiers Automotive Consultants. May sales settled at an estimated 113,224 units, a dramatic increase over April when only an estimated 45,833 units were

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AIA releases results of latest business condition survey
June 24, 2020 by Allan Janssen

Only about eight percent of aftermarket businesses are functioning normally, according to a second round of survey calls by the Automotive Industries Association of Canada. The AIA’s Impact of Covid-19 Aftermarket Business Conditions Survey found that 34% of businesses have

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AAPEX update: ‘Spirits of Canada’ reception cancelled
June 23, 2020 by Allan Janssen

The annual “Spirits of Canada” reception will not be held this year during the Automotive Aftermarket Parts Exposition (AAPEX) in Las Vegas. Organizers of the event projected that fewer Canadians would be attending the show in November due to concerns

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Stan Kingshott West Coast Classic cancelled
June 23, 2020 by Allan Janssen

The 2020 Stan Kingshott West Coast Classic Golf Tournament, scheduled for this summer, has been cancelled due to Covid-19. It would have been the 34th anniversary year for the tournament, which raises money for local charities. It was hoped that

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MBE Group promotes Kaleigh Jerzykowski
June 23, 2020 by Allan Janssen

Marx Buscemi Eisbrenner Group (MBE Group), a full-service marketing communications agency highly focused in the automotive, mobility, trucking, tech and consumer goods industries, has promoted Kaleigh Jerzykowski to the role of account executive. Jerzykowski joined MBE Group in 2017, and

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Carter enhances brand with multi-faceted marketing
June 23, 2020 by Allan Janssen

Trico Group’s Carter fuel system brand has implemented a new multi-faceted marketing plan which includes; a new brand mark, redesigned packaging, and updated website and domain. The brand’s new tagline – “Engineered Quality” – is the focal point of the

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Q2 sees increase in delayed maintenance: IMR
June 23, 2020 by Allan Janssen

The coronavirus pandemic seems to have interrupted a trend toward more timely vehicle maintenance in the United States. According to Illinois-based data company IMR Inc., 20.1% of those surveyed postponed needed vehicle service in Q2 of 2020. It’s the first

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Wix Filters launches refreshed eLearning Center
June 23, 2020 by Allan Janssen

  Wix Filters has launched a new, version of its Filtration eLearning Center, providing multiple curriculum levels specific to the world of filtration, in a convenient online training center. The free online courses, available at WIX eLearning Center, provide intensive,