NAPA Autopro Convention Helps Grow Business, Honours Top Shop

Waterloo, Ontario was the site of the 2010 NAPA Autopro Convention where attendees were treated to a range of seminars and presentations designed to help grow profits and motivate NAPA’s Autopro team to find underperformed service work on vehicles.

The one-day event started with AIA president Marc Brazeau who presented the findings of an AIA study outlining that vehicles four- to 12-years old are being underserviced by an average of $239 every time those vehicles visits an automotive service shop in Canada. Breaking down the numbers even further, Brazeau pointed to the fact that $28.47 billion in potential demand was available in 2008. However, the actual performed service in 2008 was only $18.4 billion, leaving $10.33 billion in unrealized revenue for shops.

David Meunier of Total Automotive Consulting and Training (TACT) followed up on these statistics with a call for Canadian independents to get the training needed to identify this underperformed maintenance work and to educate vehicle owners on the need to regularly maintain vehicles even during tough economic times.

To help drive more customers to NAPA’s shops, NAPA announced the launch of the NAPA 10 year/140,000 km Limited Engine and Driveline Warranty program, and a more comprehensive customer service measurement program.

The day ended with NAPA Autopro honouring Mike and Vicki Ogilvie of Ogilvie’s Auto & Fleet Service in Jasper, Ontario as the NAPA Autopro of the Year.

The 2010 NAPA Autopro Leadership Awards went to Marty’s Auto Tech in Hailebury, Ontario, Columbia Auto Servcie in Waterloo, Ontario and Auto Clinic of Flmborough in Millgrove, Ontario.